First to happen this week was the formal launch of the Blog and Soul Movement, and of the Mrs. Fields Cookie Cafe at the Manila Pavillion last August 21.
Franchise owners Gerwyn and Sheryl See is relaunching the brand in Manila, aiming to attract the coffee shop crowd and bloggers with their cafe’s homey ambiance and free wi-fi. It doesn’t hurt that the cookies are great I heard that their coffee are pretty good as well. Hmm, will I be saying sayonara to Starbucks anytime soon? I think so!
Apart from the cookie and sweets overload (free flowing cookies, brownies, coffee and gelato… can you say heaven on earth?), it was great to meet the people behind the blogs. There were familiar faces: Anton, Rache & Aidan, Mrs. Noemi & her family, Ajay & her son, Mila, and Melo (who I met when I was still working for the travel magazine). There were new faces as well: Jayvee, Eric (finally!), and Marcelle (who we first saw performing at the ToyCon).
“If you blog it, they will come”
The Blog and Soul Movement aims to “establish blogging as a relevant part of Philippine media” by bloggers and organizations closer through events that are usually just reserved for the “traditional media.” If you’re interested in the movement and want to donate your skills, Jayvee is looking for volunteers.
Other bloggers are talking about Mrs. Fields:
Mrs.Fields Cafe Bloggers Meet
A Cookie. A Movement. And a Paperclip.
Whee! The way the cookie crumbles.
Sommelier Selection, Wikipilipinas, and cookies
If you blog it, they will come
Mrs. Fields hosts Blog and Soul
More blogging news
Mrs. Field’s Cookie Cafe
What I learned from the Mrs. Field’s brand relaunch
Ang sarap ng cookies!!!
Mrs. Fields Cookie Cafe
the second coming of mrs. fields- i. am. chef. in the city 1
Havin’ a Mrs. Fields day
Look! Mrs. Fields baked the best cookies for me!
Mrs. Fields Cookie Cafe and the Blog and Soul Movement Launch
Benefits of Offline Blog Networking